Web site analysis

The web site I chose was Hilton hotels.com, because I look at a lot of hotel websites. The organization of the site is very neat and organized. I would classify it as being very Logos you can do what you need to right away, you can find a hotel, book a reward stay, or view a current reservation. The author is obviously an employee for Hilton. The audience is the Hilton Honors members and any potential guest. Since the Hilton family of hotels has a very diverse chain with everything from Hampton Inn which is budget, to The Waldorf Astoria collection of hotels which is ultra exclusive they can have a very wide range of audiences. The purpose is to try to gain loyal guests and show the quality of product they offer. They are also trying to advertise by the ad they have for what promotions they have going in a simple yet ornate box which you can click on for more information. The overall tone is one of quality and that travel should be more than just A to B, since you can earn double points when you stay with them. The site is not cluttered with links and pictures but just enough is present to retain attention. The more simple site makes it easier to get to the links you need. It just makes sense to have a site that is easy to navigate for guests.